Over 30,000 edible drinks capsules made from seaweed were handed out to runners at the London Marathon. The Ooho seaweed capsules are made by a London-based start-up called Skipping Rocks Lab. This initiative was taken in order to discard plastic bottle sports drinks.
Their participation in the London Marathon was part of the organization’s goal to bring the number of plastic bottles used last year down from 760,000 to 215,000 in 2019.