PepsiCo partnered with a Russian start-up to test orbiting space billboards. – Blog – The Design Bridge

PepsiCo partnered with a Russian start-up to test orbiting space billboards.

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Soft drinks giant PepsiCo has consulted with a Russian space startup offering brands the chance to project their logos into the night skies via low-orbit satellites. StartRocket claimed the stratospheric test with a balloon was just a prelude to an ambitious space billboard on which its first advertising client would be PepsiCos Adrenaline Rush energy drink.

After subsequent backlash faced following the news, PepsiCo retracted their statement, saying This was a one-time event; we have no further plans to test or commercially use this technology at this time,.

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