LOreal's Bold New Ad Campaign Has a Message for Men
-2019 years ago
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LOreal Paris has teamed up with McCann Worldgroup Deutschland for a new humorous social media campaign standing for female empowerment across the board. In the end, the message from This Is an Ad for Men is only one: hire more women, and if the numbers say so, I wouldn’t doubt it.
LOreal Paris simplified the message by demonstrating the benefits of female leadership via some of the corporate executives very favourite things: charts and graphs. But there's a key difference here in that they're all made of cosmetics. The campaign is simple, but effectively reflect LOrals core belief in female empowerment.
