Designed by BIG-Bjarke Ingels Group and Architect of Record Goody Clancy, the copper-clad Business Innovation Hub at the heart of the University of Massachusetts. The 6,503-square-metre Business Innovation Hub accompanies the original Isenberg building.
“The new Business Innovation Hub at the Isenberg School of Management is conceived as an extension of both the building and the campus mall,” said Bjarke Ingels, founder, BIG Architects. “The linear structure is bent to form a full loop framing an internal courtyard for the life of the students.”